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What is application integration? Application integration is the process of enabling individual systems and applications, each designed for its own specific purpose, to work with one another, driving increased operational efficiency. Application integration can help solve challenges like data silos and data redundancy by making it easy for applications to share data and provide the […]

What is Content Strategy? Content strategy may fall under the purview of marketing (namely, content marketing) or it may be elevated to a wide-spanning corporate role. While the approaches to content and content strategy will differ for B2C marketers and B2B marketers, a baseline understanding of what we mean when we talk about content strategy […]

How to Conduct a Market Analysis? Market analysis is a detailed assessment of your business’s target market and the competitive landscape within a specific industry. This analysis lets you project the success you can expect when you introduce your brand and its products to consumers within the market. Market analysis includes quantitative data such as […]

How Digital Marketing Works? Digital marketing involves many of the same principles as traditional marketing and is often considered an additional way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies. But digital marketing also comes with its own set of challenges. Companies once […]

What is software development? Software de­velopment is defined as the process of designing, cre­ating, testing, and maintaining computer programs and applications. This diverse field combines creativity, engineering expertise, and problem-solving abilities to produce software that satisfies particular requirements and goals. Software developers, also known as programmers or coders. The goal of software development is to […]

Analytics tools and solutions? Business intelligence and data-driven architecture To thrive in this age of the unexpected, companies must leverage data to create customer loyalty, automate business processes and innovate future ideas. But the demand for big data has outpaced our ability to solve our existing data analysis problems and the copy and paste method […]